What Is LinkedIn? 5 Reasons Why It’s A Must Have


What is LinkedIn? When you know who you are and who you can reach, you can have great success in reaching people in LinkedIn and gaining sales therein with a good profile. A good profile has excellent content that attracts attention and makes you stand out. It should recommend you thoroughly to your chosen audiences. Growing in LinkedIn can grow your career and business inevitably. 

what is linkedin?


LinkedIn is a business and employment-oriented service that operates via websites and mobile apps. 

It is used for professional networking, with employers posting jobs and job seekers posting their resumes. 

As of June 2019, LinkedIn had 630 million registered members in 150 countries, and your profile can easily get lost in the population. 

To reach your market with LinkedIn, you must have a winner presence on the platform. 


Your LinkedIn profile shows the digital business world who you are. It’s a way to tell your story and be heard and discovered. 

You’ll need a compelling profile that expresses the amazing individual you are: who you are and why you are a stand-out. 

There are ways to make a distinct LinkedIn profile. Whether you’re starting in your profession, considering for your next move, or re-entering the workforce, you should unlock your story and your potential with a profile that pops. 


Before you start creating your profile, you should have integrity in your craft. It would help if you were confident in the quality of your professional services, and you have to be able to deliver them with value at par with your desired reach. 

Only put in what you can do, and as much as possible, you should be able to back them up with evidence – your sample works and work experience. 

When you craft your profile, make sure that you know who your audience is. It would be best if you were sure you know which niche matches your services. If you cannot cater to what a group of people needs, you’re not targeting the right people. 

It would be best if you crafted a story focused on your offerings, your career journey, and values – all fit for the proper audience. 

Make a good intro.

According to LinkedIn data, listing industry information—such as the Internet, Financial Services, or Education Management —gives you nine times more profile views. 

Use this to aid you in getting discovered up to 38 times more in recruiter searches. Also, adding things to your profile that is as simple as your location can boost your views. 

Update your intro section to include your trade and your position. Take it a step further by adding or refreshing your profile photo and background photo, and including a one-liner headline under your name. 

These are simple things that can give you significant loss if you skip

To further explain what is LinkedIn and it’s value, you must have a sound and strong narrative in your summary section. 

This is the first section everyone will see – where most of the essential first impressions will come from. You want your summary to catch attention draw people to your story. 

Express how you stand out with your skills and how you want to impact, add value, and contribute significantly positively. 

Do not just focus on what you do and make sure you touch on why people need your strengths, skills, and services. 

To make this pop, put a personal philosophy, mission, or leadership statement.

This will make your prospects see the depth of your values. 

What Is Linkedin? Do not treat LinkedIn like an online CV. Though it is essential to put in these details, you should manage it more as a multimedia portfolio or ongoing digital interview. 

Show people your impact, the changes you have helped create, the initiatives you have commanded, and the results you’ve delivered; then, write in how you’ve done them.

Morbid as it sounds, the way can be similar to writing yourself a beautiful eulogy worthy of an advocate. 

Maximize the use of pictures on your profile.

Images are not just evidence of your impact; furthermore, they should be a livening part of your design. 

Add as much media as you can – photos, videos, links, etc. that show your accomplishments. Do not leave your prospects to the imagination. 

Give them tangible representations of who you are and what you are prepared to give. 

Always remember integrity – a crucial requirement in answering what is Linkedin. A good LinkedIn profile that fronts for bad service will inevitably crumble. 

To show your credibility, request for recommendations from the people you have worked with. Choose a variety of advice coming from different people you’ve done various work with or for. You can draft it for them so they can sort of be guided to some rough template you like. 


When you have a reliable product, excellent services, and offerings fronted in LinkedIn with a well-made profile that recommends you right to prospects and gets people’s attention, you will win transactions and inevitably, a more robust tail of recommendations. 

A right LinkedIn presence can grow you in B2B, the digital marketing arena, and in the competitive market of professional services. 

The more of these activities you convert to credit, the more you can equip yourself to expand your territory in the business world. 


When it comes to LinkedIn, “Content is King,” and there’s no denying it. Content is the lifeblood of every marketing effort. 

What is said and heard and everything in between are all focused on how you connect with people. Kasandz.com helps you get your word out and use the best language to give your product or service the attention it deserves through our LinkedIn Content Marketing. 

We help you in creating impactful content that gets your message across. We will build your LinkedIn profile to generate your leads and get you more clients. 

We will also equip you with tools and other expert SEO services you can use to effectively follow up with clients to bring them back time and time again. 

In LinkedIn, great content is the key, and it makes the difference between no sale and tons of sales. Kasandz.com will get you in the path of success by helping you research to find your best audience groups and study how they communicate. 

By running tests, we will find the best texts with the highest conversion rates. We will only use what works for you on your LinkedIn Profile. 

Our system will make sure your visitors become paying clients with proper content. 

Your business and professional track can flourish through LinkedIn, and you can grow your enterprise digitally and economically, leading you to boundless possibilities.