Meet Sam, our Chief of CRO at Kas Andz Marketing Group.
Sam hails from The UK and has been a part of our group since 2018. Sam has been involved even since before the internet in customer optimization in a large retail chain and has since converted his skills to the world of eCommerce and the internet at large.
Sam is a master of the customer. Sam is an experienced & qualifedCRO and CJO prefessional.
Sam is a wizard when it comes to imparting his knowledge, expertise, strategic thinking & powerful optimization skills tools to deliver top results for his clients. His work takes advantage of his 25 years of experience and he goes the extra mile to keep updated with the advances in the industry. With 25 years of industry experience and hundreds of successful customer optimization campaigns under his belt, you can rest assured that Sam will play a vital role in helping you to achieve your growth goals.
Tools: SEM Rush, HOTJar, AWS certification, SES certification, Ecommerce certification, Marketo, Mautic, Google Developers
Sam’s task is to ensure that we get you a mass return on your time, investment, grow revenue.within the first 60 days.
Leadership
Sam has been leading and managing teams in CRO/CJO and marketing for over 25 years
Leadership
Sam takes the time to mentor and build his teams to give only the highest level of service
Strategic Thinking
Sam’s scientific approach to customer journeys has enabled him to take advantage where most others struggle to succeed.
research
Sam research on ever changing world of user behavior has allowed him to retain mastery over the market.
Experience
With over 1000s of client experience, Samis the main team player to help you achieve your goals.
Analytical
Sam’s analytical approach to business has skyrocketed businesses like yours.
The difference is in the delivery.
As soon as you register with Kas Andz Marketing Group, you will have access to the industry leaders in CRO/CJO and revenue generation. We are a distributed team all across the world and are all connected through our teams’ central think tank to provide you with the only leading strategies and effective company growth
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Sam is one of the most influential marketers we have had the honor of working with. As head of CRO/CJO he commands a large team of successful consumer optimization agents that have achieved incredible results (see above).
We are thrilled that you have chosen to check out our site today and we look forward to serving you. Click the button below for your free call on how we can help you.
Chief of CRO FAQ
What Is CRO?
CRO, aka conversion rate optimization, is the process of creating an experience for your website visitors that’ll convert them into customers. Conversions happen all over your website — on your homepage, your pricing page, your blog, and of course, landing pages — and you can actually optimize all of these conversions. That process is of optimizing those conversions is exactly what conversion rate optimization is — taking, say, your visit-to-lead rate from 22.2% to 25.4%. Or your lead-to-customer conversion rate from 1.4% to 1.7%..
Most often, when people talk about CRO, they’re talking about web page or landing page optimization because those are owned assets that typically contain plenty of conversion opportunities to continually optimize. But CRO can be applied to social media, and is also often related to SEO.
There are lots of ways you can affect conversion rates — that’s why there’s a whole discipline around CRO — but there are three core areas you can focus on if you want to move the needle on conversions quickly.
How can I get more sales on my website?
CRO is the cornerstone of making a business work and operate. Imagine walking into a store and all the products are mixed together and disorganized. You wouldn’t be able to find anything you want. If someone would just categorize and make the products they want to sell prominent, surely, they would start selling like hot cakes!
I’m selling well to men over 35, but I can’t reach men under 35, how come?
Every business has their target market. Look at your products and services and who they are targeting. If your product is not really age dependant (lets say men’s clothing) then look at the products, their messaging, and your site overall? Does your site style speak to your target market or not?
Remember, its virtually impossible to sell to everyone, you need to decide on a target market and go all the way to the most successful.
What else can I put on my website to help my consumers convert?
Anything that gets them engaged in 3-5 seconds of them being on your website. For example, chat widgets that asks the prospect of what they are looking for. These engaging items help your consumers not get lost on your site.
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