Linkedin is Lead Gen Heaven!

LinkedIn is a social media platform populated only by professionals, including millions of decision makers. It is streets ahead of other social media in terms of B2B marketing. I am an expert in unlocking the massive potential of LinkedIn for lead generation and have already been successful in this practice.

You can scour your second-degree connections (people that are connected with your existing connections) and message people who you think would benefit from what you are offering. Other methods include joining groups with relevant subject focuses, or posting content and observing who shares and likes it.

Make it personal. The person should not read your message and think that you’ve sent it to dozens of other connections. Find common ground, be it a shared connection, old college, school or workplace, or even a hobby. And use a conversational tone so that the recipient will naturally respond.

It is surprising how few people have heard of this method – it’s like a secret weapon! But my case studies and previous results speak for themselves. It’s an underrated area, but growing all the time.

Get in touch with me here: http://kasleadgen.youcanbook.me/

No, you don’t need to be a Premium LinkedIn member. When we work together on a campaign, I automatically sign you up for LinkedIn Premium as part of my service. This way we can utilize the full potential of Premium apps and benefits to gather data about your prospects to use for our lead generation activities.

It is automated in part, so that we can send out message sequences efficiently and focus our efforts on qualifying the leads who respond. The platforms we use have algorithms that pick up on patterns of unnatural behaviour, whether they are carried out by a human or by a machine. The main emphasis when using automation is to make the process slow, steady, and mimic human behaviour. After the initial automated outreach sequence, our Communications Manager comes in and begins responding to and sending messages, and the process is manual from then on.

LinkedIn group targeting is the practice of advertising only to members of a certain group. This enables a more specific focus, on people who are actively interested in a field. 

This is the practice of advertising on LinkedIn by targeting only people who are registered under a certain job title.

This is a sponsored message delivered straight to the LinkedIn inbox of a prospect.

Yes, of course! Please feel free to watch the case study videos embedded on this page and on YouTube.

There are a variety of different approaches we can implement. Depending on the campaign, we can use your LinkedIn account to reach out to prospects or even use your existing network if appropriate.

However, we also like to use our own LinkedIn accounts. These are set up with a high level of account health, and are intended to increase the volume of outreach we are able to accomplish on your behalf, at no risk to your personal account.

This technique also allows us to use different tones of voice to appeal to your target market.

No. The whole process is handled by us from beginning to end. This includes all software and tools, ranging from data analysis and sales navigation to a buffer, for example for scheduling posts. Everything is covered, managed, and technically set up by us.

We don’t buy ads on LinkedIn. Ads do work well in some cases, but in our experience of lead generation there are far more effective ways of reaching people and getting appointments booked into your calendar, far more economically in terms of outlay.

We’ve found messaging via your second-degree network delivers a better quality of lead and is more cost-effective from a revenue-growth perspective.

Posting content keeps your profile fresh. It shows you have an active interest in your business area and are an influencer and thought leader.

The content you post will be shared with your connections, and their likes and shares will in turn be shown to their connections, enabling you to expand your reach on LinkedIn.

LinkedIn is a fantastic platform for B2B lead generation, and although it is not traditionally used for B2C, it may be suitable for those brands that are advertising to and targeting professionals.

Just tell me what your business needs are, and then wait for the messages to come rolling in, or the phone to start ringing. Then you can speak to the qualified leads I’ve connected you with on LinkedIn and start growing your business!

We will keep you fully updated in a number of ways. Firstly we will keep your CRM (many of our clients like to use Google Sheets, for example) filled with any leads.

Secondly, we will send biweekly reports containing statistics, data, responses, and any learnings and next steps to be taken.

Thirdly, you will see the bookings which we will input directly into your calendar.

Last but certainly not least, every time we book an appointment we will email you a message containing the complete context of the booking.

This typically includes screenshots of the chat that led to the confirmed booking, the date, time, prospect phone number, email and LinkedIn profile, and all other relevant data for you to have on hand before you jump onto the call with the prospect.

It varies. My services are fully tailored and customised, so let’s have a chat and find out what I can do for your business!

Yes, it does. None of our LinkedIn activity contravenes GDPR regulations in any way. Any data we collect is purely numbers and statistics from the outreach that we do.

When it comes to our email campaigns, they are based on publicly available data, which we have not bought in but collected ourselves from freely available sources.

This data is then encrypted and protected by us.

LinkedIn’s terms of service are designed to weed out activity that resembles unnatural human behaviour.

As well as bot activity, these algorithms sometimes flag up something a human has done.

For example, if someone were to cut and paste the same message to send to 100 people in a short space of time, this would attract the attention of LinkedIn as unnatural behaviour.

We fully understand these terms of service and make sure that all our activity stays on the right side of the guidelines.

Even our partially automated systems are designed to appear natural so that we can continue engaging via the platform.