We’ve built this ecommerce website checklist for both beginner and seasoned digital marketers. This is based on KAMG’s experience working the best formula based on 100 business models with more than 35 years of experience, $ 97 sales generated and 943 projects completed. We are listing things you need to know based on what worked for us and allowed us to have this track record. You can use this to gauge your conversion. Tick boxes and see if you have a high score and study or improve your capability on topics unchecked.
You may also take some ideas here and test them instead. See what works for your model.
You will find solutions here that might help you troubleshoot a specific issue.
Here are some attributes your eCommerce must be founded upon. These not only will make your CRO effective but will strengthen all aspects of your business, from human, physical, to digital.
What good is marketing if your offering has bad quality? Make sure that your products or services can hold up to the level of how you promote them to be. Run FGDs (Focused Group Discussions) or Product Tests on your items and make sure they are ready for the market before you start your e-commerce.
Good products sell.
Your commerce should have a solid foundation.
Business is meant to give people what they don’t have and them giving you something of equal value in return – trade.
It is helping one another acquire and thrive.
You are seeing gaps in the market that you can fill and needs and problems that you can solve – this is why you have developed your brand, products and services; to give people what they need while you earn.
By this you know who you are reaching out to – your target market. These are people who will provide you with revenue as you provide them things they need to better their lives.
These are the people you will study to make sure you reach them the right way, bring them to your site and convert them to buyers and then to patrons. Something you should not forget in your ecommerce website checklist.
"If you know the enemy and know yourself, you need not fear the result of a hundred battles."
Know your market. Use SEO stats and analytics, study their lifestyle, know their purchase capacity, find their platforms, use social science, research, research, research.
GENERAL WEBSITE TO-DOs FOR BETTER CONVERSION
The next items are things that are basic and can be used for most online stores. Whether you are a make-up line, a sports merch store, a music streaming service, or a charity foundation, these are things you have to keep in mind when building your site.
Are you lost, baby girl? NO.
Am I on the right site? YES.
When people land on your site, most often from search engines, they will have inquiries. Make sure that they are being answered as fast as possible – that they don’t even need to ask.
Make sure they see the things they want to buy and that they know whether you are a DIY store and not a make-up line. Have a clear and enticing selling proposition so that you avoid losing your visitor to other sites. It also helps when you offer better prices and customer-service.
Make your call-to-action clear and easy to do – add that to your ecommerce website checklist
- M&Ms. The milk chocolate melts in your mouth, not in your hand.
- Domino’s Pizza. You get fresh, hot pizza delivered to your door in 30 minutes or less or it’s free.
Reinforce your USP across your pages. Find that service, special attribute or signature you offer, that none of the competition has or are better doing than anyone else. Word it catchy, blast the tagline all over your site.
Make your site look professional and credible to the taste of your target market. If you are selling luxury wines and are using Comic Sans without regard, no one will buy.
Don’t run ads that make your site look like a virus pool.
Build trust by showing these on your site:
- Better layouting.
- Track record – years in business, testimonials, reviews, number of satisfied clients, projects accomplished, big brands you have serviced or are in partnership with, etc.
- Put up your phone number and contact info. This shows you are transparent.
- Trust Badges.
- Transparency and clarity on prices and extra costs (shipping, handling, etc.) – use tools that help them calculate as they click.
These things show that people have interacted with you and you have delivered. This is social proof that you are not a scam.
Your website should maintain its quality in different browsers and devices.
You should even qualify your pages to communicate in different languages. A good example of responsiveness is Netflix.
Do not annoy prospects by misleading them. Make sure that when an ad is clicked, the reveal will have items you promoted in the ad.
Don’t show me pizza on the dms and then when I come over to buy, you offer me Italian massage.
The ad design should also correspond to the page design. Don’t show me a piña colada styled ad that will bring me to a north pole designed page.
The point is to reassure your audience that they are in the right spot. Remember this and never forget it as an important part of your ecommerce website checklist.
Slow loading time causes high bounce rates. People are impatient and will leave your site if your pages keep them waiting.
Here are some things you can do to decrease page load time.
- Optimize caches – put local memory to advantage.
- Defer the parsing of unnecessary <script> tags.
- Reduce Redirects – they add more processing time.
- Utilize CSS3 and HTML5 – they are lightweight and streamlined.
- Remove unnecessary characters from your source code without changing its functionality.
- Make image sizes smaller (at most under 100 kb)
- Use social buttons
Keeping people waiting more than expected is not good customer service.
Build trust by showing these on your site:
Track record – years in business, testimonials, reviews, number of satisfied clients, projects accomplished, big brands you have serviced, partnerships, and more
Put up your phone number and contact info. This element shows you are transparent.
Transparency and clarity on prices and extra costs (shipping, handling, and more) – use tools that help them calculate as they click.
These things show that people have interacted with you, and you have delivered. These elements are social proof that you are not a scam.
Your shipping costs must be clear from the beginning. Many people leave carts because of the lousy surprise given by extra costs during checkout.
Let people know your “returns” policy. Have a comprehensive rule page for this and similar issues, but put up a summarized, easy-to-digest version.
Hiding costs and customer rights info makes you shady.
People appreciate transparency and clarity. It makes them trust you more.
If it takes ten pages and five legal requirements to subscribe to your site, I’ll find somewhere else to do my business.
Easy sign-up is excellent customer service.
People tend to ignore something as trivial as this and think it’s not part of their ecommerce website checklist.
It’s a shame to lose sales just because of hard password recovery. Allow multiple options, and when nothing works for certain people, your customer service message should be ready and helpful to recover accounts. Slow account recovery can affect your conversion speed too.
Make sure that your customers know the quality of things they prospect on buying. Do this by showing reviews and ratings on your product pages.
Ratings are quantifiers of how many people approve of your products. These are mathematical social proofs for your items.
Reviews show in-depth information on user experience. Though these can be subjective from user to user, they work like a living FAQ page for your products.
You can show excellent customer service by replying to reviews and reaching out to dissatisfied customers to fix their problems with your products.
Ask returning customers to review their previous purchases. A review adds to your rating flexing and gives you reliable feedback you can use for product development.
MAKE YOUR CONFIRMATION AND ERRORS CLEAR
When checking out, customers want you to guarantee a successful or erratic checkout. They want to know if you got their money or not.
When I see a pop box that says Purchase Failed, I want to read in red text what information I put wrong or what server error it is, and I want the option to be redirected to a FAQ sheet that will help me pinpoint the problem.
When I see a pop box that says Purchase Complete, show me a summary of items and a summary of costs.
“404” landing pages are annoying. It is a momentum breaker and an experience diminisher.
Ease the displeasure of interruption with an unexpected joke or some fun stuff—something like Google Chrome’s dino game when you lose internet connection.
Have a page showing your team and its credibility. Fill it with some photos of you and your mates during collaborations, product development, quality checks, and more. Show them who you truly are and what you are about. Befriend your visitors.
Tell your story and advocate your charities. Let people know the heart of your company. Friends share intimate things with friends and friends trust friends.
Your personal story also has an added value – people will trust your site more because they know some people are putting their reputations on the line for the business.
It is pertinent that you use different promotions to entice different subgroups of your customer base as part of your ecommerce website checklist.
Free shipping is one of the top things customers base on choosing where to subscribe and shop online. People dislike having to think about complicated weight, freight, and capacity calculations.
People like it simple – free shipping. It also sounds less costly, the more affordable to the feel, the better the appeal.
People will leave when they feel trapped in a complicated maze. Use a simple hierarchical structure with words that are easy to recognize.
When people add to cart, and then add more and some more, they often check what they have put in from time to time. By checking, they can have a guesstimate of how much they can still spend. Make sure the numbers are complete, including extra costs. This addition is convenient.
As much as possible, avoid markets that are already well satisfied. Avoid competition.
Find a niche. Specialize to the most specific you possibly can especially when starting up (‘coz you’ll expand your territory eventually).
Nike will advertise Jordans more to Mike’s fans, a little less to basketball players and enthusiasts, and a teeny bit to the general public.
If I like horror games and you advertise to me a major Twitch event for Insidious Chapter IV VR gameplay, I’m buying it!
But if you push an ad on me for a new lipstick brand – SKIP!
Have a deeper knowledge of people you want to engage. You have to know how they see from their perspective – live in their skin.
With this knowledge, you will know what products they would buy. Only produce those products and promote them to your targets- 100% conversion!
It is way better for you to target a niche you affiliate or identify with. The better you know your market, the more accurately you will see gaps that need filling.
Your chosen people crowd in platforms that match their lifestyle. Gamers go to streaming sites, Boomers are on facebook, fashion enthusiasts flaunt on IG, etc.
If your ads are in the wrong platform and shown to the wrong audience, they get skipped. If they get clicked, the uninterested will leave you a footprint in your bounce rate.
Bad numbers, bad reputation, no trust.
If you are selling lip tints, send an IG influencer a free package. Long as your product has very good pictures, you will get a review from someone people actually listen to.
Who not to send your lip tints to? A straight male gaming influencer.
Appropriation – give the right products to the right people.
You should group them by age, location and gender, because most of the time, the resulting categories have to be treated differently from one another when it comes to engagement and specific products.
Earning adult girl gamers will buy your gaming chair just like earning adult boy gamers but will more likely buy pink shirts. Non-earning youngsters cannot afford the chair but will buy small stuff like arm bands.
Convert them by using info on their capacity and specific interest as leverage.
You cannot sell fidget spinners to non-dextrous 80 year olds.
Make sure that you consider age in your subdivisions.
IG model moms will buy your pricey expanded eye liner set – advertise the product directly to them.. Who among your followers cannot afford? The 19 year olds working as cashiers. Advertise something less costly to them.
You neither can offer gynecological service to males nor a vasectomy to LGBTQ couples.
Different sexes have different interests under your umbrella of offerings.
Sexist it may seem, but there are genres of business that are really gender stereotypical. We’re still in that level of humanity and we have to deal with it.
Men still like cars more, women still like dresses more.
Blue section in toy stores means boy, pink, girl.
She sells seashells by the seashore. Why will I buy her seashells when I can pick them myself?
If you’re offering snow gear, will you target residents of Gaza? Exactly. No.
Countries and climates make for different needs.
Indonesians love scooters. It’s a great place to sell helmets.
China has more men than women as an effect of their one-child-policy in the last decade. Sex dolls, dating services, adult entertainment, and related industries have exploited the gaps.
Halal products for Muslims, Kosher for Jews, Christmas items for Christians, non-meat for Hindus.
It is important that you have a wide knowledge of subcultures as part of your ecommerce website checklist because your targeted audience might include more than one of them. You have to categorize accordingly.
Think: music genres. It will be harder to sell Sinatras to people who identify with Ice Cube than to offer Bieber songs to Grande’s following.
You cannot sell yachts to people earning 3 digits a week.
Rich people will prefer sophisticated-seeming brands than cheap ones.
Who buys villas? Who rents apartments? Who can afford caviar? Who can only survive on pizza slices? How about the middle of these?
This might sound socially divisive but it is important that you know the purchasing capacity of your market. This information will help you assess the quality versus affordability of your products.
Of course, the more you can spend on making sure you have good quality, the better; but you have to balance it so you can sell at a price that your market can and will afford.
You cannot convert someone who values your price point differently.
Cheaper appeals less to the richer. They associate quality with costliness.
Expensive appeals less to the poorer. They’re ok with one-time use products and will go for cheap just to go by.
Rich people want more, poor people need more, and there’s a lot to know, too, in between.
Find the Goldilocks zone between quality and economy.
Knowing at what level of social capacity of your target shall contribute to that.
Pet enthusiasts, sports people, musicians, travel foodies, gamers, fashionistas, movie buffs, yogis, birders, collectors, etc.
How cool would it be if your system automatically advertises pain relievers to women nearing their period?
Knowing when to offer will affect conversion.
You won’t convert someone when you are offering things they don’t need to purchase at the moment.
There is a time for everything.
Muslims will not go to your restaurant during Ramadan and Christians will not appreciate Christmas gift baskets until holiday season.
AUTOMATED EMAIL IS YOUR FRIEND
It is a competitive digital realm we’re in. The game is changed by pace and focus.
Email automation gives you the best use of time and market know-how to properly engage many prospects or subscribers at once.
Now, let’s take a look at the email portion of our ecommerce website checklist.
It is efficient, it saves time and money, and it can make or break a conversion.
You can engage many people with efficiency by automating emails.
You will get drained physically, mentally and economically if you stick to manual. Even hiring an email team is unnecessarily a waste of skill and human resource.
Have a good manual email system as a backup up for a streamlined email system.
People have started to hate regular newsletters. They are obviously mass produced and they come at the wrong time of the day.
Imagine waiting for your boss’ final instructions during a tight deadline and then “ping” comes a newsletter .
That is inhuman and annoying.
Fix your email automation so that it makes your subscriber feel cared for. Like you’re a lover who knows when to leave alone and when to do sexy time, or food.
Different people respond to different stimuli.
For some, you have to present a problem they didn’t previously know was a problem, then you present a solution in the follow-up, leading to purchase.
Some don’t want to hear salesy blabber and want your offering straight to the point.
Some respond to fear, excitement, flattery, or just straight up honesty.
You have to optimize your emails. What you say first and what you say later will affect conversion.
Your target market’s demographic will determine your subgroups.
Even though your subscribers all like burgers, some like spicy, some don’t. Some like American cheddar, some like edam.
Some people might just like cheese.
Talk to the mozzarella people differently from the Parmesan people. Talk to the lovers of both cheeses separately too.
Do they like those cheeses on pizza? Talk to them about pizza.
Try out your emails.
Test which content and strategy proves most effective to which recipient.
Only use the best working one for the certain subgroup.
This way, you’ll never miss a conversion.
Whatever you target thinks is a good experience should be emanated on your emails.
Let your email automation make good conversations with your subscribers.
When you initiate dialogue that turns out to be good for your subscribers, you give them good and warranted customer service.
Make your subscribers feel good with your emails.
The best time to offer people something to purchase is when they have money.
You know your target market and you know their purchase capacity.
Use this information to prepare your funnels to hit the right moment for conversion.
Email automation doesn’t stop at first purchase.
You should be able to engage them afterwards so they return and keep returning.
This builds your community of patrons who will grow with your brand and keep on requiring your products to sustain their lifestyle.
Engage them rightfully in your emails and they will become your army.
Even if you have the best optimization in your site and the most proper email automation to bring prospects there, there will be bounces.
People leaving your site can come from many reasons. This doesn’t mean that you can’t get them back for conversion.
Set automated messages that appeal to their better side so you can get back the lost traffic.
Depending on who the bouncers are, you must be able to convince them to come back and shop
Your target audience will have a majority presence in certain social media.
Most aesthetics inclined audiences can be found on IG, while DIY people thrive in certain Subreddits.
Facebook is full of the older market.
Pushed ads will only work if you are using the best content.
Test your materials on skippable ads first and pick the one that significantly gets more clicks.
Your site’s aesthetics will be based on certain themes that you have built around your audience preference. Make sure that your ads represent these queues.
Streamlining design helps brand recognition but the more important point is customer direction. Customers tend to get lost when you have very varied designs.
You have to make sure that customers are assured they are on your site after having clicked your ad.
Pay-per-click ads are the most targeted and affordable form of digital ads. With PPC, your customers feel more in control. They type keywords, they find your posting and think “That’s what I’m looking for.”
Plus, with PPC, you only pay servers every time your ad is clicked.
Do not advertise with a whole menu. That’s a job for your pages.
Advertise the right products to the right people at the right time.
Be sure that what you say and show on ads will be available on your page when it gets clicked.
Mind expiring promos and stop promoting them when they cease existing.
Limited time offer. Only for the first 100 buyers. 10 days to go before sale closes.
This will compel a sense of urgency from people which will only be satisfied by purchase. They fear that the options might not be available for them if they don’t act.
People don’t like missing out. This is called loss aversion.
Someday your brand will be so recognizable that it already speaks value. However, if you’re starting up, people can care less about who you are.
What people want to know is what your products can give them.
The more prospects see how advantageous your product is to them, the more likely will they convert.
Take a look at superbowl ads. Those ads have to be really good – they are very expensive to run and make.
Have a good narrative that demands attention and affects emotion.
Different levels of comedy work at different levels of maturity.
Nostalgia will not work better for younger audiences.
Drama can be curated by touching on peoples’ compassion.
Elicit whatever emotion your target is driven by, with your ads. Make sure that the emotion will be satisfied by purchase.
An ad becomes annoying to irrelevant audiences. Proper targeting will get you by on this.
Demonstration can make or break deals. This is especially true for software products and new innovations.
When you convince people that what your offering can deal with an exact problem they are having, you close and convert.
Don’t offer demos to people who don’t need your product.
People who will click your demos should already be in an interest-level part of your funnel.
When demoing, especially physical products, show how sturdy they are.
Show how waterproof that smartphone is. Present how deep that diver’s watch can go.
Some people think that demonstration is about the product. No. It is about showing people what’s in the product that is for them.
Say: “You will earn this much when you save time. This feature will automate your data gathering.”
Not: “This is my email machine. It has these features. It is a very good product.”
When people find value, they convert.
Your audience doesn’t care who you are at the prospect level. They just want to know if your product can solve this and that.
Avoid repeating your brand name again and again. You’ll sound too salesy and tv-commercial-ish.
Most tv commercials are of course less targeted and have to appeal to a wide generality of audiences. That’s why they sound and feel like what they are – basic.
Your demos should be seam fit to who clicks to watch.
Do not be overbearing and too sound like you’re trying hard to urge. Make people feel like it’s their decision to be watching the demo and that purchasing is a free choice.
People who feel strong-armed may not convert.
Demonstration is about the problem of the audience and solving it.
Show how to solve your prospects’ problems using your product’s features and they will see value in it. Always include that in your ecommerce website checklist to get bigger conversions.
People in the digital age are too busy to have a live demo with a rep.
While that works at a scale, especially with customer support and the like, presentation of features are better canned.
Demos should be skippable and replayable.
Automation also fixes your demo’s targeting.
The more efficient your demos are, the more you will convert.
Use pre-demo questions so that the right narrative will be given to the prospect.
If the person falling on a funnel has a problem of outgoing newsletters getting spammed, do not show the demo option that presents how your email tool detects spyware.
Show that other option where your email tool helps fix the spamming problem.
Make sure that your funnels bring prospects to the right demo at the right time. Some people may be ready or not to receive more information.
Make sure that only those who have a higher level of interest are offered demos. Some prospect level subscribers may not appreciate demos yet.
Match the tone of your market. The “happier” the genre is, the more active your demo should be.
When you have a product that is useful to a lot of people, like smartphones, computers and other tech, users will naturally test your features.
Encourage users to upload their demos of your product.
Make campaigns like hashtags and social proof building to let your users be each other’s source of how-to videos of your products.
OFFER FREE TRIALS
Free trials not only allow prospects to have a go at your product first hand but it has this added value of FREE.
When your prospects’ trials end and they decide to subscribe to a paid continuation, they might lose interest if your payment method and process is complicated.
Transition to paid subscription must be as easy and as simple as possible, with many payment options.
Make your prospects value the urgency.
Offer things like “Well give you 15% off your first three months if you end your trial today!
This is limited to the first 100 subscribers.”
Some people might not have had the time to find value in your product due to distractions.
Give your prospects more time to try.
Just give them enough extension so they can discover what they need to subscribe for.
This is for unlimited time trials with limited features.
Advertise to them effectively by showing them enhancements of the features they most often used.
Use email automation for this subgroup in your funnel.
Use targeted advertising and email marketing to reactivate users.
Make sure you remind them of the problems that your product can solve for them so that they will remember the value they found that made them engage in the first place.
A good example is Netflix.
You cannot use Netflix without giving your details, and since you’re hooked on a series and it’s easy to move forward to paid subscription, with sign-up out of the way, you go for it.
Of course, for people to patronize your products, you must make sure of their quality.
Without good production, nobody will be seen using your products.
Social influencers have followers who are already subgrouped. It will be easier for you to convert when you can associate yourself with a genre of influencers.
Find someone who has good clout, consistent demographics and sound reputation.
Send freebies to influencers and ask them to review or recommend.
Bring them for a mukbang in your restaurant.
Give them two all-expenses paid nights at your hotel.
People believe in ratings.
Have your products quantified by encouraging returning customers to rate their previously bought item.
Ask your clients to give you feedback.
Even by just flexing the number of reviews will show people that your product is used by many.
Some people might discount celebrity recommendations because a lot of them are scripted and paid for.
Most people will appreciate recommendations by regular users. They know
When people see in your menu page that “BIG COMPANY” uses your product, you are showing them dependability and quality.
People tend to buy products that are proven effective.
If you have stayed long enough in the market, surely you have regular users.
The more you become a regular, the more people see that your product quality doesn’t fail.
Look at the mainstream brands like McDonalds, Tabasco, Samsung, PlayStation, XBoX, and other staple companies.
They have no other action but maintenance and rise.
Show these on your site.
- Years of experience
- Customers served
- Ratings by prestigious partners
- Site ratings
- Product ratings
These are your numerical social proof. Don’t shy away from showing prospects that people are trusting you and your products.
This falls on your integrity. If you truly care about your customers, you will plan across all facets of your business and avoid unwanted controversies.
Get smart and don’t lose conversions just because of poor social proof.
Plan your customer retention communications and optimize your customer journeying engagement schemes.
Always find a way to give your clients a better experience than any competition can offer.
Funnel your customers into lifestyle members of your community.
Don’t treat your customers like statistics when you communicate with them.
This can be done by properly automating your emails so that they are personal and not sounding mass-produced.
For this, you must study your patrons all the time and fill gaps that life changes create.
Ask yourself what you can offer for customers having anniversaries or how you can help them have a better birthday.
Make sure you troubleshoot any problem customers encounter with your products. Do not leave your clients hanging.
Have a well-prepared and easy-to-follow FAQ page, use demos and outsource the finest suited assistance reps.
Regularly offer items that will enhance their usage of previously bought items. Make sure that the enhancements add tangible value.
Make sure you are engaging your clientele in RNR and make them feel that their feedback is valued.
Show them how their voice led to upgrades you have made for products and they will have a sense of ownership with your company.
The more they value your company, the more loyally will they convert again and again.
Never underperform. Never oversell.
Do not be a pretentious marketer. Sell your product for what it can help with, what it is and what it can do.
When your product is quality checked and bears the marks of quality verification, you gain more trust.
This requires that your products should be up to standard with regulation authority. Pass the QC all the time!
The goal is to mitigate calls by streamlining your customer support emails and FAQ pages.
Automate separate emails for customer support.
As a back-up, however, you may hire representation from trusted BPO.
Don’t lose conversions just because you can’t help your clients. Be a problem solver at all levels.
Always look forward to giving better and better customer experience.
Upgrade your products.
Look at how people keep on buying the latest smartphones and iPhones.
When you care about something, you will understand it better. Don’t advocate something you are half-hearted about.
Be true and choose to support a movement you identify with.
Do advocacy product campaigns.
During awareness dates, offer your products for no profit. Make an “All proceeds go to…” campaign for your advocacy.
Even though you don’t get monetary value, the conversion rate that campaigns like these bring you are quantified social proof.
Make sure that the values of your company do not contradict with the values around your advocacy.
Do not produce products that contradict the movement you are identifying with.
Also, streamline your company. Make sure that your colleagues do not reject your advocacy’s values.
Social issues divide people. Make sure that your advocacy is not sensitive to your market.
This won;t be hard because your clients agree with your values anyhow.
However, the safest ones are those that do not have dividing factors, like poverty alleviation.
Nobody will disagree when we talk about sending food and technology to poor children.
Dedicate a page on your site that shows your charity projects.
Show the products that you have developed for recipients of donations.
As much as possible, find ways to show people how you are empowering people.
Employ PWDs at a scale.
Do ad campaigns for awareness dates. E.g. discounts for Women’s Month, special items for Earth day, or empowering advertisements for World Aids Day.
Let your patrons know how they helped in your advocacy projects.
It’s better if you can display pictures of them as volunteers during outreach activities.
The more your colleagues know, the better they can correctly decide for the company without supervision. This empowerment saves you time and lessens bureaucracy.
Your articles must contain the right keywords that will get your site ranked. Streamline your workflow by letting the head of your SEO direct your content creators.
Always update your promotion group with product updates and new releases. Tell them which offerings should be the top priority
Your ad team should be the first alerted when you are discontinuing a product or a promo.
Enhance your colleagues’ skills and capabilities. Train them and develop them regularly.
Give them what they need for projects. When they are empowered, they don’t mind being held accountable because they will perform anyway.
Remove the feeling of being limited, so they always perform better.
Streamline your workflow. Make the hierarchy clear and make sure that everyone knows who reports to who and who okays what.
Keep approvals as linear as possible.
Employ the right SaaS to optimize your file-checking, tasking, and reporting. Find software that has features that fit into your workflow.
Make sure it simplifies your system, not complicates it.
To rank at the top of searches, you should publish content relevant to your audience’s needs and lifestyles.
You have to regularly update your site with quality content tailor-made for your target.
Write articles that speak to your target and write them professionally.
Use apps like Grammarly and Google docs that have features that help you write excellent documents.
Build a writing team that is managed by your SEO head.
Think about what words your prospects might type to search for products that you offer.
Use SEO tools to help you find the right high-ranking keywords for your articles.
Know how your competitors. High ranking competitor sites are a good baseline for your SEO.
Avoid using what methods your competitors have employed but did not work. Learn from their mistakes.
Write your articles around what makes your competitor’s articles rank. Use the keywords they use but with a better material to rank higher.
Find unique but relevant topics that have no referential articles. Be the first to write about new topics, and your articles will become the references.
Always update your metadata with your CMS as your site changes.
Descriptive links are better than the usual “Click Here.”. Use your keywords as your descriptive links.
While you can do SEO yourself, you can eliminate the learning curve by merely hiring professionals.
Building your SEO team from scratch is very sustainable, but it will take much time, and you might be risking your business with inexperienced hands.
People come to podcasts not for your sales pitches but rather for entertainment and relief.
Advertise sparingly and focus on content.
A demonstration can get you conversions, so produce them at a scale.
Make sure that people can find Instructables for your products in your episodes.
Just make sure they are part of a good narrative.
Have some podcasts that include reviews of your B2B clients’ products and services.
In return, they should do the same for your offerings on their channel.
iTunes has the data of who listens to what available for you.
You can pick a target by choosing between podcast genres.
If you already have a target, it’s easy to find the community on iTunes.
Podcasters are influencers.
Find the right podcaster that reaches your target and sponsor an episode.
You can find a starting podcaster and invest in the channel.
Grow the influencer as an ambassador of your brand.
Capture your podcasts in video and repost the material on YouTube.
It allows you to funnel prospects who are on the video streaming service but are not on iTunes.
Guest podcasters bring their clout with them.
When you bring in guests, they bring you their audience, and that increases the chance of getting new leads.
When you present on other channels, you reach new audiences that might gain curiosity for your offerings.
Prepare all cross-platform promotion material for your guests.
Send them snippets, quote pictures, and others before your episode goes live.
Make, at least, a referential YouTube collection where you have how-to-use videos for your products, quality test features, informative, brand briefers, demos, and other user-needed materials.
You can get creative if you want and engage your users on YouTube.
Do this, especially for those who have already purchased to bring them to your demos.
Their subscription will also help your in-channel ads get to your patrons organically.
Use DIY videos at a scale.
Show your customers what they can do with your products and encourage them to do it and post evidence of them doing it.
E.g., Produce a “How to make bacon pizza” video to promote your portable wood fire oven, and tell people to recreate the pizza at home and post their pictures with the hashtag #ovenbaconpizza.
Send YouTubers, of a compatible genre to your brand, some freebies to review on their channels. This strategy becomes natural product placement.
You can also sponsor episodes for upfront promotion.
Native unskippable or unclosable ads can be overbearing, especially when improperly targeted.
Give your audiences the feeling of freedom that skippable ads give because people like to feel like they are in charge.
Make sure that you funnel your ads through the right path in the algorithm.
You will not convert the wrong audience.
People of the same interests subscribe to the same channels.
Studying youtube demographics will help you figure out whom to reach out to on the platform.
Target the right subscribers, promote through the right videos, and advertise with relevant content.
Rect videos are reviews, and reviews are YouTube social proof.
MASTER SOCIAL MEDIA
While social media can be a hot breeding ground for fake content, it consists of a myriad of platforms that transfer user-to-user information on a massive scale.
Social media can give you word-of-mouth recommendations, reviews, usage proofs, and many more that can be quantified and qualified to make people believe that your product is worth investment.
Facebook is for older demographics and developing countries, and it has the best marketing analytics and data.
Instagram is for working professionals and the aesthetic industry.
You can best track Twitter subgroups via hashtags and followings.
Reddit has subgroups for many niches.
TikTok is for people with FOMO.
Choose the social media platforms where your target market thrives. The right place will give you conversion.
Social media platforms have subgroups that your target market involves in. You should find the right subreddit, the correct hashtag, and the right clout that gathers your audience.
Study it and use it to your advantage.
Don’t be overbearing. Not all of your friends and relatives are your target market.
Limit your hard selling on your profile unless you are an influencer yourself, and you are sure what you are posting will convert rather than annoy.
It’s easy to get involved in long-threading and hot keyboard fights over politics, religion, and principle. You should avoid these things and keep your social media presence fresh.
People will associate your business with you, and when you have a not-so-good reputation, you will lose some people you could’ve converted.
Watch your competitors’ tactics on social media. Study the things that work for them and what doesn’t.
Always do better.
Treat cart abandoners as a new niche. Separate them according to the reason for abandonment and message them with narratives that will move them to recovery and conversion.
Whatever marketing sent them from prospect to checkout obviously did not work, so engage them differently from how you did before.
Group, the people who will respond to discounts, cluster the subscribers who did not find the right payment method, and gather those enticed by competition.
Target them with the right offerings through the right messaging.
Whatever you did or did not do that led people to leave checkout, reimagine them.
Replace what needs to be replaced, remove what needs to be removed, and integrate what you have found to work.
When emailing people who abandoned carts, it can significantly help to offer faster checkout.
Say: “Finish your purchase with once click!”
Use strategies that say: “Check out now, and we will cut 20% off of your total purchase. We are only offering this to 100 subscribers.”
Maybe you think there’s no way that carts will be abandoned in your site because of your excellent customer service, and yet they still happen.
Remember that your subscribers are individuals susceptible to any random circumstance. Just reach out to them with better customer service anyway – there’s nothing terrible in that.
Make your subscribers feel that you care.
Give as you promise and never underperform, especially when your clients are businesses because they are some of your more looked after social proofs.
Treat your partners the right way by setting up a sound communication system and engage your B2B clients on all levels.
Remind them of the results that come from your services so that they don’t forget that you deliver.
Business people have started to hate the endless pings of newsletters and cold messages.
Handwritten letters are a break from the robotic nature of eCommerce, and it lets your B2B clients know that you value them.
Always make your emails personalized to the company you are engaging in.
Have separate narratives for lost clients, upgrading clients, returning clients, and other levels of B2B relationships.
Study the businesses that need your product and show them how its features can solve their problems.
Usually, businesses are struggling to earn more, so you must be able to demonstrate and prove to them that your product can get the conversions.
If you don’t treat them right, your clients will lose interest in doing business with you; hence, it is essential that whatever experiences they have with you will be okay.
If you lose customers, however, use this simple principle: find the reason and eliminate it.
Act fast because the longer clients stay inactive, the harder they can be recovered.
Study your customers’ behavior and predict who is about to leave your system, and find a way to prevent losing the conversion.
Put them in a different communication funnel and treat them as an emerging sensitive subgroup to be handled precisely and cared for.
Build your messaging narrative around the new-found behaviors of inactive clients. Restart your marketing to the lost demographic.
Lost clients could be already tired of your emails, so you should try other methods like calling, texting, or anything more exciting.
Inactive customers can be enticed with perks like return discounts, or free “loyalty” add ons.
Run A/B tests and only use the best narratives and funnels that work to reactivate lost clients.
Never forget to update your contacts and data regularly, so you are sure there is someone you are talking to at the other end of the line.
Remove as many steps as possible between engagement and reactivation – one page is enough for reactivating subscriptions.
DEVELOP YOUR COMPANY WITHOUT LOSING CUSTOMERS
Your audience will grow as you do. Make sure to look out for new needs and changes that can affect your production, communication, and sales.
Develop while maintaining the capacity to produce products that are still being purchased.
Expand your dimension. You don’t have to leave it.
Always research thoroughly when you develop products, especially innovations that have never been tested.
Running FGDs and consumer tests will give you vital information like value and price points, usability, and feasibility.
Some of the most innovative brands throughout history are:
McDonald’s and their fast-food innovation
Apple and all the breakthroughs starting with Steve Jobs
Qualify your product, find the best marketing path for it, and convert.
It’s better if you develop a product that levels-up human life.
Keep all your products in good quality, and you’ll not lose conversions.
Don’t stop whatever marketing schemes that are not failing your conversions. It’s like firing a useful employee – not the smartest move.
As your market grows and your company rises, you will have a surge of communications in all facets of your business.
Keep on working to make your in-company communication as efficient as possible and make sure that you can engage all customers in your messaging.
Use better technology to make sure you reach everyone.
There are excellent digital marketing services and growth hack companies out there that can remove the burden of data analysis, site optimization, and messaging automation off of your table.
Digital marketing can be painstaking, especially if you don’t find the right people who can understand its specific roles.
Kasandz.com can make it easy for you, from determining target to reaching prospects, engaging them in email funnels to subscribe and convert.
Hiring a growth hacking company can get you from research to conversion and expansion in no time.
Just make sure you hire the perfect provider for your specific business needs.
Hire a growth hacking service that has successfully given their other client companies conversion.
The longer the operation, the more you can trust the service.
Look at the company’s numbers: how many served, how much sales increased, and how many clients satisfied.
One good sign of good growth hacking service is prestigious clients.
Search google, Reddit, Quora, and other discussion boards for user experience and ratings for growth hacking providers.
There’s a myriad of CRO tools to help you with different tasks like data analysis, loading speed tests, behavior tracking, or A/B tests.
CRO tools help you make the best site you can have that brings people from subscriptions to browsing and purchasing.
The best Search Engine Optimisation tools can bring your site the traffic, leads, conversions, and sales you are looking for.
SEO helps you make changes to your website so that it appears in search engines.
If you don’t use SEO, you lose many opportunities; but with the proper tool in hand, you reach audiences who would otherwise never get to know you.
Email marketing tools can be subject line generators, or inbox placement testers, or end-to-end email automation.
These tools will help you make sure you send the right emails that will move subscribers to decide on a purchase.
Pay Per Click is one of the best avenues in reaching prospects.
They are displayed when related keywords are searched, and you only pay your PPC provider when your ad is clicked on.
It is a search engine and a cost-efficient way to bring more chances to convert.
It cannot be more emphasized that content is king.
Exact the right content for the right people and make it so professionally.
Content is the area of your marketing that requires the most excellence, and you can accomplish this by finding the right content creators who will base their work on reliable research and produce streamlined material.
Conversion consultants will study all the data you have and will focus on giving you procedures on how to use them to sell.
Better hire a consultant for conversion and other digital marketing methods.
Your product development alone takes a big chunk of brainpower – you will tire if you do everything yourself.
The best way to reach a Chinese target is to hire someone who has marketed successfully in China.
Know yourself and see who and what does best for your kind.
While new tools and services can be innovative, their lack of experience will not speak proof.
Use tools and services that users review as innovative and successful.
Maximize your advertisements and make sure the proper people know what you have for them.
Build your site so they can easily navigate and see your menu and adequately inform them of new outings and upgrades in your emails.
Do not describe your products for what they are, but pinpoint what aspects of customers’ lives your products can improve.
Streamline the process from sign-up to checkout, and don’t make buying a complicated task.
You might be a business emerging from a community – a person who identifies with a niche that has found gaps you want to fill. If you’re like that, you already know your audience’s lingo and can use it to communicate with them effectively.
If not, then be part of the community and live in your audience’s skin.
Know your audience and what they are for, what they desire and need, and give them satisfaction.
You must treat profits as a result of customer care and not a goal.
Conversion is a natural effect of helping people.
Always communicate with your customers because they are your source of activity.
Engage them, learn from them, and be for them, and in return, they shall have the same care for your brand and products.
Build products that help people fix problems and supplement their usage with demos, FAQs, user manuals and pages, and 24/7 customer support.
Gather all questions about your product from FGDs in pre-release.
Think like a user and note things people might ask, and when people still ask at release, you can find additions to your FAQ list.
People will buy things they know.
Customers will get annoyed if your messaging is robotic. When you make people feel like another statistic, they will judge you as manipulative.
Humans trust humans.
Never purposelessly send messages to people.
Remember that when people value what you’re saying, they will be under your influence.
THERE IS POWER IN OLD TECH
Although mostly everything is digital in our era, there are still physical methods and tools that help you in your conversions.
People still believe in the prestige and reliability of companies who can afford billboards, tv commercials, celebrity or sports team sponsorships, morning show features, and late-night tv appearances.
Some people like to have the security of finding your location.
Trust means conversion.
Prestige can imply dependability, quality, and longevity that will quantify expensive and massive products like cars, lifestyle product lines, apps, and others.
Prestige can show prospects that you are more capable than other brands and win them over from the competition.
When you can afford it, intelligently go for billboards, celebrity endorsements, and sponsorships that will wow the proper target.
Know the right program and time slot for your target and sponsor a segment, and get guested or advertised.
Meeting your audience face-to-face will always gain user trust and loyalty.
Set up concerts, live product presentations, charity events, and other physical appearances, or sponsor festivals and conventions.
Not only will you collect more prospects and convert on the spot with shows, but they will strengthen your position in the general and specific market.
NOW GO AND CONVERT WISELY!
There is a lot to consider to convert better. The key is knowing your audience and serving them right. Reach them the way they can be reached and speak their language.
There are no shortcuts.
While digital marketing tools and services can make the work more comfortable and more efficient for you, you still have to know what you want to do with what you know of your target.
The good news is, we can help you with that too. All you have to do is be willing to take the next step in providing service to your people.
Kasandz.com will bring you from 0% to 100% conversion. We have stuff. We know it more than anyone.