CJO (Customer Journey Optimization) is the science of studying user behavior and applying changes to your customer’s experience with you on your website or software to make your users more goal-oriented. This can extend from direct revenue or repeat users. The customer journey funnel (along with CRO) is the cornerstone of making marketing efforts convert. Without CJO Marketing, billions of dollars each year would be squandered.
Some Key Specializations
- Skyrocket Conversions – Get your clients to take action
- Save 80% on Advertising – Reduce wasted spend
- Repeat Customers – Sell time and time again
“These guys really know what they’re doing, because it’s not just about how much traffic you get, it’s about how much of that traffic turns into actual customers.”
Umesh – Pulse Pixel
How We Optimize the Journey
As the leading digital marketing customer journey in the UK, we have developed a tried and true method of CRO marketing, site optimization, and boosting sales.The science is using data driven user behavior that our CRO experts capitalize on that have proven to convert on 100s of industries worldwide. Below is our process flow chart from A-Z on how b2b email marketing is the most effective.
Insert heatmaps and analytics on to your website or service, drive traffic and study your users.
Change and optimize your website, service, or external pages based on the data
Once its working, go wild and pump the advertising!
Our clients love us!
At the Kas Andz Marketing Group, we put our money where our mouth is. Our clients love us for a good reason – results, results, results. This is why we hire only the best CJO consultants and give the Customer Journey strategy services that our clients’ needs and deserves. Check out our stats below
Average Increase in Conversions
Average Increase in new Customers
Average Increase in Customer LTV (LifeTime Value)
Your Pain and Our Solution
We have an optimization solution for every frustrated business owner
Spending tons on Google ads and people leave my site in 3 seconds!
I can’t get people to buy my big ticket items!
My customers can’t find me on Google!
Customers are getting confused by my site! It's simple to me!
My customers have different interests!
We update you site so people know what your service is about 1.2 seconds and then give them the next steps.
We update your page layout so that your consumers will be driven to the items you want.
We place the right keywords on your site to help you get noticed and ranked.
Our team will rework your messaging to be as direct as possible. Goal is direct, not always flair.
We create customized landing pages to your customer interests!
How we work with you!
Whether you are just getting in to CJO or looking to add us to your existing team, we are here and flexible to your needs. Chat with us now and let’s work together to have your best setup.
Our Timeline – What and When to Expect
Depending on your current setup and involvement in the customer journey funnel optimization process and efforts, the timeline can vary from 2-4 weeks for initial market research and implementation. CJO never ends, so there will always be more to optimize and get ahead on.
Chat with us now and we’ll get to know you and your business!
Case Study: LULU – Rip it up
Lulu was launching a tech based event with speakers from VMWare and more. She had 10 days left until the event with only 30 people attending. Launched email + linkedin campaign in one of the toughest spaces to work within. Within 10 days we got 450+ signups of attendees. The event absolutely crushed lulu’s expectations.
Sent a total of 10k Messages. With 400 attendees = 4% conversion rate via email alone.
What are you waiting for?
Are you ready to take your customers to the next level and stop wasting money? Kas and the team are standing by waiting to help you achieve and exceed your website and service business goals. Your consultation is absolutely free, so go ahead, connect with us now!
“If it’s humanly possible, we will get it done”
– Mass Challenge
- 17 Years Experience.
- Conversion Rate Optimization Leaders.
- 31% more customer conversions.
Check out how email funnels work!
Sign up here!
I’m sure you have tons of questions, well we’re here to answer them for you 🙂
Below are our most commonly asked questions that our prospects and clients have asked us over the years. More importantly, we want to talk to you!
Is CJO the same as personalization?
Technically, no. Personalization is actually a part of CJO. If you think about personalization as a tactic, CJO is the strategy.
Is CJO like CRO?
CJO is a successor to Conversion Rate Optimization (CRO). CRO tactics such as creating a sense of urgency are a part of Customer Journey Optimization, but the difference is in the approach. CRO generally focuses only on in-session conversions, where CJO is about improving the customer journey as a whole.
Is CJO just for retail?
Far from it. CJO is a principle that applies just as much across sectors like travel and financial services – wherever there’s a customer journey, there’s CJO.
It sounds complicated. Is CJO hard?
No, Don’t be put off by terms like ‘personalization’ – CJO is something that any eCommerce company can get started on, no matter what your data looks like.
Want to learn more? Connect with us now and lets get your business booming!