If SEO makes you rank and brings traffic to your website, a CRO Agency ensures that your traffic converts to sales. The act of walking into a physical store, paying for an item, and leaving has been replaced by an online jungle and mostly unpredictable consumer journey. For example, an online consumer or software user today might start their journey by clicking on your banner ad, arriving at your site, but leave without buying anything. In the offline days, that would end the customer cycle or journey and the store owner has no way to identify who has visited them and be able to reach out to them.
Why Do You Need A CRO Agency?
However, in the online marketing process, within the span of a week, they may receive a retargeting ads, email, google ads, or even read an online review, and get a recommendation from a friend before finally coming back to your online store to actually buy. Lastly, with online tracking technology, you can actually see it was the same person who initially showed interest.
The chaotic nature of today’s purchase journey makes predicting and prompting customer actions more necessary than ever. To get visitors to convert to customers, you have to optimize your entire marketing strategy and eCommerce store, or market design. That means: removing barriers to purchase, enticing specific actions, and creating a pleasing and safe experience for customers. Conversion rate optimization is the way to do all of this.
A great example, did you know that if you have purchased and then put a recognized anti-virus software badge on your website such as “Protected by [brand name[ antivirus” it will increase you conversion rate? It does, and not in a small way either.
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Answer: There is a big difference between flashy Social Media , Google ads and everything in digital marketing. If you miss an ad on your news feed or aren’t searching for the right topic for Google to find you on the algorithm…then the message is gone
Email stays in your prospects email box…forever until it’s noticed and read (or deleted). Unlike the other “popular” mediums, Email MUST be noticed. For this reason campaigns, while they perform best in the first 48hrs, can still make conversions days or even weeks later.
Why Kas Andz Marketing Group?
Our team has a combined 35 years experience in email marketing and we are ready to help you achieve your goals.
Email advertising is a science that requires deep market research, optimization, customization, inbox penetration, responsiveness, and impactful.