Covid 19 and Tiktok – Making Sense of It for Your Local Business

May 14, 2020 [email protected]

Covid 19 and Tiktok

Covid-19 has locked us up in our homes and most of us are on TikTok – a once unknown not-so-classy looking karaoke app. Now, thanks to pop-culture juicy memey content, it has become a highly populous digital haven perfect for promoting products. You can sponsor popular users for product placement, run ads or manage your own account to reach potential customers for your business.

iPhone displaying the tik Tok app
Photographer: Kon Karampelas | Source: Unsplash

THE NITTY GRITTY

When Covid-19 started escalating and lockdowns were put in place, the young and young at heart have resorted to a media sharing platform that was once a nobody in the digital arena.

FROM NOTHING TO EVERYTHING

TikTok is a Chinese video-sharing social networking service that started humble in 2012.

Back in its beginnings, it was more like a virtual karaoke app (it was kinda like Dubsmash). The developers were running ad campaigns on YouTube, Facebook, and oithers, hardly but slowly getting attention, while picking up scraps under the shadow of a similar (close enough) short-format platform – Vines.

As it is, TikTok never gave up, continued to improve its user experience, and gained some traction over the years. Although Vine had a better run than TikTok at the time, it died in 2016 and users were left to find the next trendy alternative.

On its own, TikTok’s positive overall user feedback was to give it an inevitable organic rise, but of course Vine users started finding TikTok as good replacement (although some creators also transitioned to YouTube then, but most of them surely are on TikTok too now, some due to the pandemic).

The app has worked itself up to peak in 2018 and it never rolled downhill since. Content creators who fuel TikTok with their homemade videos, trending sounds, and hashtag challenges had, more so, given their crescendo a boost.

TikTok went from a weird Chinese-developed app to one of the most popular social media platforms in the world.

DIGITAL GOLD MINE

Now, more than ever, because we have #lit #woke social beings locked at home indefinitely, and our digital commune is the only compensation, the internet has spoken and 2020 is looking to be the year of Tiktok and its quarantine challenges.

TikTok videos get reposted everywhere: Facebookers including its Boomers partake of it, Millenials put their family group TikToks on Instagram, and Xennials make memes on it and slap it on Reddit.

It is not a surprise because the platform has been developed in the right way. It is trendy, swims in meme culture and allows for creators of different artforms – dance, music, singing, comedy sketches & skits, those weird talents, fashion & make-up, and anything SFW you can think of that can be recorded short and vertical that follows the TikTok format.

Wherever Tiktok is, there are a hefty amount of people watching, trying hard and failing, getting popular, advertising, earning and selling.

To date, the Top 5 Most followed TikTok accounts are:

1. Charli D’Amelio – 47.7 million followers, 2. Loren Gray – 42.2 million followers, 3. Zach King – 40.9 million followers, 4. TikTok – 38.5 million followers, and 5. Riyaz Aly – 35 million followers.

Any eCommerce SEOexpert cannot deny the already-being-exploited potential of these numbers – if you can imagine the reach, you’ll be blown away by its analytics. The scroll rates, the user hours spent, and just the population itself tell the tale of this digital gold.

ADVERTISE IN THE TIKTOK

Even for any other platform: Facebook, Instagram, YouTube, Snapchat, etc., monetization and product promotion are available. Where people are digitally represented and active, there are ways to be seen.

THREE WAYS YOU CAN PROMOTE PRODUCTS ON TIKTOK

The gold rush is still on and you should get on it – no brainer. Here are a few simple ways to put TikTok to your business’ good, good use.

1. Collab with, sponsor or grow a local TikToker.

This is the one of the more obvious, practical and true-to-the creative soul of Tiktok ways to advertise in the platform. Simple method – pay someone TikTok-popular in your area to product place your brand. Even go as to making a brand ambassador out that local talent. You can also rear someone to be a TikToker (slower process but values are enhanced). They’d be glad to earn, you’d be glad to be digitally boosted.

However specific way you take, product placement by a TikToker gives your product a “good review and recommendation”. It gives your product more personability and makes it feel more approachable than when you run ads. But unlike ads, which use seo stats and site analysis to properly target large portions of a certain demographic, you only reach as far as your ambassador’s audience (it helps if your TikToker is very popular).

2. Of course, run ads on TikTok.

TikTok advertisments start at $10 per CPM (cost per 1000 views). Also, they entail that you spend a minimum of $500 on a promotion. Marketing experts who have utilized native TikTok ads advise that you should fund at least $1,000 for even a simple ad. Some even say that you should be ready to pay $50,000 to $100,000 to run ads on TikTok.

They are kind of pricey, but for a platform as popular as it is your small business seo consultant might not advice you to shy away from it if your product has the integrity.

Of their ad campaign options: In-feed native ads, Brand takeover ads, and Hashtag challenges, the third one is the closest to the essence of TikTok – when it becomes a fad or trend and catches on, it can spread like wildfire; remember virality.

The key here is having money, having a really good product, and picking the best ad campaign option while making sure your campaign is as trendy as your target.

3. Make your own TikTok channel.

If you have a good social media marketing machine, and your brand fits right with the demographics for TikTok, set up an account for your business. Just make sure you make your content interesting and your product placement not overbearing. Don’t forget that people open TikTok not to shop – they TikTok for fun and fad above all else.

The ingredients to success here are creativity, ability to catch on with trends, intelligently edited videos, and timeliness and virality of content – be a good TikToker, and maybe learn some video search engine optimization.

TIKTOK CAN BE GOOD FOR YOUR BUSINESS

Social media is where everyone is now and if you wanna sell good, you wanna be seen good – so be seen on the platforms. Everyone’s in quarantine, isolated, seeking company and bored to death – they will open their apps and you’d want your product to be there at any amount.

Covid-19 precautions has had digital presence of the market boosted greatly. This is an opportunity for businesses to establish themselves in any social media platform – and a good start can be a sign of a good ride going forward, even when the pandemic ends.

Pick up your digital marketing tools now, maybe seek small business seo services that may be of great help to your journey.

CAN I GROW MY BUSINESS WITH TIKTOK?

Yes. With the right marketing tools, your TikTok presence can mean more than just promotion and hoping to be notices and a chance to sell. If you have the right systems, you can grow your brand in more facets than you think.

You can start with us here at kazands.com. Look up our Conversion Rate Optimization (CRO) service. With our help, when potential customers, from TikTok or any other social media platform you promote on, come to your site, we make sure that the traffic converts to sales.

With CRO, we make sure customers come to your site and not leave without buying anything. We make sure to predict and prompt customer actions, optimizing your entire marketing strategy. With CRO, we remove barriers to purchase, entice specific actions, and create a pleasing and safe experience for customers.

The seo stats and site analysis we can get from CRO can help you in the long run. Knowing your product statistics, helps you plan on which commodities are selling more than others, when they sell, who buy them, what strategies worked, etc. With this knowledge, you can make big decisions on specialization or expansion for your business.

Once you open your brand to the bigger picture, start with kazandz.com. We provide the best online marketing seo services and for you to further your business goals and grow your market.