Customer Journey Planning…
That Works!

CJO (Customer Journey Optimization) is the science of studying user behavior and applying changes to your customer’s experience with you on your website or software to make your users more goal-oriented. This can extend from direct revenue or repeat users. The customer journey funnel (along with Conversion Optimisation Services) is the cornerstone of making marketing efforts convert. Without CJO Marketing, billions of dollars each year would be squandered.

Some Key Specializations

  • Skyrocket Conversions – Get your clients to take action
  • Save 80% on Advertising – Reduce wasted spend
  • Repeat Customers – Sell time and time again
Umesh Bhatt

Umesh Bhatt

2018 - Present

“These guys really know what they’re doing, because it’s not just about how much traffic you get, it’s about how much of that traffic turns into actual customers.”

Umesh Bhatt

Pulse Pixel

Booked B2B Meetings With


How We Optimize
The Journey

As the leading conversion rate optimisation agency in the UK, we have developed a tried and true method of CRO marketing, site optimization, and boosting sales.The science is using data driven user behavior that our CRO experts capitalize on that have proven to convert on 100s of industries worldwide. Below is our process flow chart from A-Z on how b2b email marketing is the most effective.

Insert heatmaps and analytics on to your website or service, drive traffic and study your users.

Change and optimize your website or service based on the data

Once its working, go wild and pump the advertising!

Some Brands We've Worked With


Our Clients
Love Us!

At the Kas Andz Marketing Group, we put our money where our mouth is. Our clients love us for a good reason – results, results, results. This is why we hire only the best CJO consultants and give the Customer Journey strategy services that our clients’ needs and deserves.

Check out our stats below


Average Increase in Conversions


Average Increase in new Customers


Average Increase in Customer LTV (LifeTime Value)

Your Business Pain
And Our Solution

We have an optimization solution for every frustrated business owner

Spending tons on Google ads and people leave my site in 3 seconds!

I can’t get people to buy my big ticket items!

My customers can’t find me on Google!

Customers are getting confused by my site! It's simple to me!

My customers have different interests!

We update you site so people know what your service is about 1.2 seconds and then give them the next steps.

We update your page layout so that your consumers will be driven to the items you want.

We place the right keywords on your site to help you get noticed and ranked.

Our team will rework your messaging to be as direct as possible. Goal is direct, not always flair.

We create customized landing pages to your customer interests!

How We Work
With You!

Whether you are just getting in to CJO or looking to add us to your existing team, we are here and flexible to your needs.
Chat with us now and let’s work together to have your best setup.


We seamlessly integrate into your systems allowing a zero down time work flow to maximize output.


We believe communication is key to the success of any venture in life. Every action is set up, confirmed and reconfirmed to ensure nothing is missed!


Transparent reporting on all actions and results keeps our finger on the pulse and allows us to make data driven decisions to optimize your revenue.


At, we are you to make your thrive, not only survive. Taking your business to the next level is our bare minimum of what we call successful.

Our Timeline - What
And When To Expect

Depending on your current setup and involvement in the customer journey funnel optimization process and efforts, the timeline can vary from 2-4 weeks for initial market research and implementation. CJO never ends, so there will always be more to optimize and get ahead on.

Chat with us now and we’ll get to know you and your business!

(Weeks 1-2)

(Weeks 3-8)

(Weeks 8+)

What Are You Waiting For?

Are you ready to take your customers to the next level and stop wasting money? Our Conversion Optimisation Services and team are standing by waiting to help you achieve and exceed your website and service business goals. Your consultation is absolutely free, so go ahead, connect with us now!

  • 35 Years Experience.
  • Conversion Rate Optimization Leaders.
  • 31% more site conversions.

Get Connected.

Your project deserves to be as popular and profitable as you dreamed it,
we bring those dreams to reality and beyond. Click below to reserve your spot.


Our dedicated team knows what it takes to succeed in today’s turbulent markets. 35 years of success backed by our money back guarantee, your success is our success.


Leadership in your marketing arm is where we shine from campaign creation to team management, we takes company objectives and converts them into revenue giants.


We understand that your time is valuable. This is why we work independently giving you the time to work on your business, while we do all the rest.

CALL: 020 8050 1306


I’m sure you have tons of questions, well we’re here to answer them for you ?

Below are our most commonly asked questions that our prospects and clients have asked us over the years.
More importantly, we want to talk to you!

Is CJO the same as personalization?

Technically, no. Personalization is actually a part of CJO. If you think about personalization as a tactic, CJO is the strategy.

Is CJO like CRO?

CJO is a successor to Conversion Rate Optimization (CRO). Conversion Optimisation Services tactics such as creating a sense of urgency are a part of Customer Journey Optimization, but the difference is in the approach. CRO generally focuses only on in-session conversions, where CJO is about improving the customer journey as a whole.

Is CJO just for retail?

Far from it. CJO is a principle that applies just as much across sectors like travel and financial services – wherever there’s a customer journey, there’s CJO and Conversion Optimisation Services.

It sounds complicated. Is CJO hard?

No, Don’t be put off by terms like ‘personalization’ – CJO is something that any eCommerce company can get started on, no matter what your data looks like.