Meet Lawrence (or Larry), our Chief of Communications at Kas Andz Marketing Group.
Lawrence moved to the UK from Canada in 2012 and has been a part of our group since 2018. Lawrence has a major in communications and conflict resolution and has found the perfect marketing niche to use his vast skill set. Lawrence’s user side approach allows him to communicate on a different level and achieve great results.
Lawrence is a master of the word, an experienced communications professional.
Lawrence is a maven when it comes to communicating his message, expertise, strategic thinking & unique blend of skills and tools to deliver top results for his clients. His work takes advantage of his 17 years of experience and he goes the extra mile to keep updated with the advances in the industry. With 17 years of industry experience and thousands of successful customer campaigns under his belt, you can rest assured that Lawrence will play a key role in helping you to achieve your growth goals.
Tools: SEM Rush, HOTJar, SES certification, Ecommerce certification, Marketo, Mautic.
As Head of Communications, you can expect from Lawrence…
- Impactful content and communication
- Creation of multi funnel systems
- Persuasive content for revenue
- Proven to spike revenue streams
- Transparent Reporting
- Full year cycle planning
Lawrence task is to make sure that we get you a mass return on your time, investment, grow revenue within the first 60 days.
Leadership
Lawrence has been leading and managing teams in communication marketing for over 6 years with a team of over 50 members
Skill Development
Lawrence takes the time to mentor and build his teams to give only the highest level of service
Strategic Thinking
Lawrence’s superior approach to customer communication has enabled him to take clients to the new level.
Research
Lawrence keeps up with ever changing market trends of user behavior has allowed him to retain mastery over the market.
Experience
With over 100s of client experience, Lawrence the main team player to help you achieve your goals.
Analytical
Lawrence’s analytical approach to business has skyrocketed businesses like yours.
The difference is in the word.
As soon as you register with Kas Andz Marketing Group, you will have access to the industry leaders in communication, marketing and revenue generation. We are a distributed team all across the world and are all connected through our teams’ central think tank to provide you with the only leading strategies and effective company growth
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I’m sure you have tons of questions, well we’re here to answer them for you 🙂
Below are our most commonly asked questions that our prospects and clients have asked us over the years. More importantly, we want to talk to you!
Get your business on track.
Get your free consultation now
Get your business on track – Get your free consultation now.
Lawrence is one of the most influential marketers we have had the honor of working with. As head of communications, he communicates a large team of successful consumer optimization agents that have achieved incredible results (see above).
We are thrilled that you have chosen to check out our site today and we look forward to serving you. Click the button below for your free call on how we can help you.
How do you improve brand reputation by building trust through content marketing?
One of the greatest benefits that really shows the importance of content marketing is the reputation building qualities of great content. In today’s busy digital marketplace, it’s vital that businesses work to build trust with their leads and customers. Building trust can help your business establish a positive brand reputation.
How does great communication help influence sales?
If you’re really wondering why is content marketing important, then look no further than the conversion statistics. Here are just a few of the stats that really speak to the importance of content marketing when it comes to improving website conversions:
Content marketing provides conversion rates about 6 times higher than other digital marketing methods. (ABG Essentials)
After reading recommendations on a blog, 61% of online consumers in the U.S. then decided to make a purchase. (Content Marketing Institute)
According to 74% of the companies surveyed, content marketing has increased their marketing leads, both in quantity and quality. (Curata)
How does optimized content helps improve your SEO efforts?
The importance of content marketing becomes more clear when looking at the role that content plays in helping your business build and improve search engine optimization (SEO). SEO plays an important part in improving visibility for your business online. However, if you want to improve SEO, you need to create optimized content.
According to Tech Client, content creation is the most effective SEO technique. In fact, business sites that post consistent blog content have on average of 434% more pages indexed by search engines than those that don’t publish at all. The more content you have on your site, the more pages the search engine has to index and show to users in their search engine results.
How does creating great content is a cost-effective way to bring in new leads?
For those wondering why is content marketing important, take a look at all of the ways that content can help your business bring in new leads. Lead generation is important for small businesses that rely on consistent traffic to grow their brand and boost sales. Content marketing is not only great for lead generation, but it’s also affordable.
Though content marketing costs about 62% less than traditional marketing tactics, it generates about 3 times as many leads, according to DemandMetric. The affordability of content marketing makes it a necessary tactic for small businesses that want to maximize their budget.
How does content enable your brand to showcase your subject matter expertise?
Consumers want to know that they are dealing with experts who know the ins and outs of the industry. This is another answer to why is content marketing important. Content marketing allows your brand to demonstrate its expertise in the field while providing valuable knowledge that can help readers make a more educated purchasing decision.
Every time that you publish a new blog post, white paper, or other piece of content, you’re showing leads and customers how much you know about the industry and the challenges that they face. When it comes time to make a purchase, consumers will remember the brand that provided them with the information they needed to better understand their problems, solutions, and other options.
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