When most entrepreneurs start their businesses, they are a jack-of-all-trades, doing everything themselves to save startup costs and get their project off the ground. But once the company is established, it’s time for the founders to step back and outsource certain tasks so that they can concentrate on their core business. This stage may coincide with a time when business owners are looking to make the next step of their growth, to build their company up so it can move to the next level in its vertical.
If this is you – wanting to make your business bigger, but unsure how to go about it – I seriously urge you to consider hiring a lead generation freelancer. Freelance lead generation is the answer for many SMEs who simply do not have the time or expertise to commit to growing their sales funnel to ensure future success. A freelance lead generation specialist will often commit to delivering a certain amount of leads within an agreed time frame, ensuring value for money, so the decision ends up being a classic no-brainer.
Need more convincing? I’m here for you! Take a look at my 10 reasons why you should get yourself some freelance lead generation services.
#1 To grow something you must tend it
Growing a business does not happen without a little TLC. A beautiful garden needs the right soil, months of planning, digging, planting at the right time, watering and feeding. A strong business needs leads to keep its sales pipeline healthy, to ensure that there will be a constant flow of clients, not just in the present but in the future too. Think of the lead gen freelancer as your expert gardener!
#2 Time is money
A business cliché, that also happens to be true. Although hiring a lead gen freelancer is an extra business cost at first, when you sit and work out how long you or any other employees are spending in lead gen activities currently, like creating content and reaching out to new prospects on social media, you might find that you are already spending that so-called ‘extra’ money in man-hours.
#3 Tap into the expertise
Heck, nobody’s good at everything. Some people can fix a leaky tap – others hire a plumber. Some people have a knack for car engines – others take them to a mechanic. And some people know lead gen inside out – what activities are going to be the most beneficial for a particular business and bring in results. If that’s you, great! If not, hiring a true expert will mean that your lead generation activities are optimised and working hard for you.
#4 Keep your workforce doing what they do best
When you’ve got a freelance lead generation specialist filling up your sales pipeline with great leads, it frees up the rest of your team to focus on their core responsibilities. The sales team in particular will directly benefit, as they will not have to use time sourcing their own leads, but will be 100% committed to selling.
#5 Make your leads great leads
A good lead generation freelancer will ensure that the leads coming into your business are qualified – quality is definitely more important that quantity here. A qualified lead is one that is authorised to make business decisions, that has a demonstrable need for what you’re offering, and is ready to choose a supplier. This makes it far more likely that your leads will convert into sales.
#6 See into the future
Well, sort of! A key reason for hiring a freelance lead generation specialist is to make sure that your business will stay healthy not just in the here and now, but many months or even years into the future. With quality leads coming in, you can see that there is a sustainable stream of potential customers and can make business decisions accordingly.
#7 Make the most of every avenue
What every good lead generation freelancer knows is that there are many different ways to hunt down leads. For some industries, LinkedIn may be where it’s at, for others it might be good old-fashioned cold calling. Lead generation experts will focus on a range of sources for potential leads and customise a strategy that works for your business.
#8 Focus on areas of highest potential
With the above point in mind, it may be that one or two potential lead sources prove more productive than the rest. An experienced lead generation specialist will be able to gauge what these are and double down on their efforts in those particular areas, to maximise returns for you.
#9 Keep up with innovation
When you’re trying to stay ahead of the curve in your own industry, it can be hard to keep up with the latest innovations in lead generation as well. But a lead generation freelancer will be doing just that, making sure that they are fully informed of all the latest tools to keep them outperforming the competition.
#10 Measurable results
Here’s another vital task that you might not have time for without the help of a freelance lead generation specialist – actually analysing whether your efforts are bringing worthwhile rewards. A good professional will be constantly measuring the results of their lead generation activities, identifying what is working and what is not. They can use A/B testing on various approaches to optimise their strategy for you and make sure it is paying for itself over time.
Not everyone is cut out to be a top-tier lead generation specialist, and that’s completely fine. But for some people, it is what they are best at – they have a special knack for matching up potential customers with the right businesses. Wherever your business is, whether you’re in London, UK, or London, Ohio, there is a freelance lead generation specialist out there for you. They can go out into the big wide world for you and find and connect you with the people who will be your future customers – the foundation of the future success of your business. And why wouldn’t you want that?